The new Amazonia brand identity is everywhere, for good reason. What caught my attention the most was the typography, built from the curves of the rivers. That sparked an idea: what if I used it to create a personalized “real” food?
So I turned that into a 3D chocolate concept, bringing the brand’s fluid lines into the product itself, combined with flavors inspired by Brazil:
• Paçoca: a Brazilian sweet made from ground peanuts and sugar, with a soft, crumbly texture
• Café (coffee): representing one of Brazil’s most iconic exports
• Açaí: chances are you’ve seen an açaí shop around you 😄 but it’s actually a berry from the Amazon region, known for its rich, slightly tart flavor.
This is a Concept and personal 3D project: Flavio Cordeiro
Credits
Brand Identity: FutureBrand São Paulo / Brazil
Collaboration with Integrated Amazon Routes (RAI) and the Brazilian Tourist Board (Embratur)
More about the project:
visiteamazonia.com.br futurebrand.com igaratipo.visiteamazonia.com.br
Flavio Cordeiro 